Kind of weird, right? The origin started as a playful double meaning. On the one-hand, I make sourdough! And with sourdough, you want a delicious, crispy crust. I package my sourdough in paper bags, not plastic so that it stays crusty. On the other hand (on the more comical side), it’s a playful poke at northern Idaho and Priest River, a town that sometimes looks a little… well… crusty. Which is part of its identity and many people seem to want to keep it that way. For us, it’s a tagline that is fun, different, and it has stuck! We’ve used it on stickers, t-shirts, and even named our renovated horse trailer the Crusty Wagon, which was definitely a little crusty when it came into our possession. So, we lovingly say, “Keep Priest River Crusty”, and in short, stay crusty.